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Research paper
Cigarette brand variant portfolio strategy and the use of colour in a darkening market

Authors

  1. Correspondence to Dr Steven J Greenland, Faculty of Business and Enterprise, Swinburne University of Technology, PO Box 218, Hawthorn, VIC 3122, Australia; sgreenland{at}swin.edu.au
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Citation

Greenland SJ
Cigarette brand variant portfolio strategy and the use of colour in a darkening market
Tobacco Control 2015;24:e65-e71.

Publication history

  • Received March 14, 2013
  • Accepted August 3, 2013
  • First published August 29, 2013.
Online issue publication 
November 28, 2016

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