Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

Philip Gendall; Christine Eckert; Janet Hoek; Tessa Farley; Jordan Louviere; Nick Wilson; Richard Edwards

doi:10.1136/tobaccocontrol-2015-052488

Article info

Research paper

Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

Authors

Philip Gendall Department of Marketing, University of Otago, Dunedin, Otago, New Zealand PubMed articles Google scholar articles
Christine Eckert Marketing Discipline Group, University of Technology Sydney, Business School, Ultimo, New South Wales, Australia PubMed articles Google scholar articles
Janet Hoek Department of Marketing, University of Otago, Dunedin, Otago, New Zealand PubMed articles Google scholar articles
Tessa Farley Department of Marketing, University of Otago, Dunedin, Otago, New Zealand PubMed articles Google scholar articles
Jordan Louviere School of Marketing, University of South Australia, Sydney, New South Wales, Australia PubMed articles Google scholar articles
Nick Wilson Department of Public Health, University of Otago, Wellington, New Zealand PubMed articles Google scholar articles
Richard Edwards Department of Public Health, University of Otago, Wellington, New Zealand PubMed articles Google scholar articles

Correspondence to Professor Philip Gendall, Department of Marketing, University of Otago, P.O. Box 56, Dunedin 9054, New Zealand; Philip.gendall{at}otago.ac.nz

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Citation

Gendall P, Eckert C, Hoek J, et al

Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

Tobacco Control 2016;25:641-647.

Publication history

Received May 28, 2015
Accepted September 16, 2015
First published October 5, 2015.

Online issue publication

October 31, 2016

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