Article Text
Industry watch
Rapid increase in e-cigarette advertising spending as Altria's MarkTen enters the marketplace
Statistics from Altmetric.com
Footnotes
Contributors JC, BE and OG conceptualised and wrote the article. BE analysed the data. ECH and DV provided feedback on the article.
Funding This work was funded by Truth Initiative (formerly American Legacy Foundation).
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.