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Rapid increase in e-cigarette advertising spending as Altria's MarkTen enters the marketplace

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  • Contributors JC, BE and OG conceptualised and wrote the article. BE analysed the data. ECH and DV provided feedback on the article.

  • Funding This work was funded by Truth Initiative (formerly American Legacy Foundation).

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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