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Research paper
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial

Authors

  • Tim McAfee Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  • Kevin C Davis Center for Health Policy Science and Tobacco Research RTI International, Research Triangle Park, North Carolina, USA PubMed articlesGoogle scholar articles
  • Paul Shafer Center for Health Policy Science and Tobacco Research RTI International, Research Triangle Park, North Carolina, USA PubMed articlesGoogle scholar articles
  • Deesha Patel Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  • Robert Alexander Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  • Rebecca Bunnell Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Tim McAfee, Office on Smoking and Health, Centers for Disease Control and Prevention, 4770 Buford Hwy, MS-K50, Atlanta, GA 30341, USA; mtt4{at}cdc.gov
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Citation

McAfee T, Davis KC, Shafer P, et al
Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial
Tobacco Control 2017;26:19-28.

Publication history

  • Received June 29, 2015
  • Accepted October 30, 2015
  • First published December 16, 2015.
Online issue publication 
December 14, 2016

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Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/ This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/