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Labelling of electronic cigarettes: regulations and current practice
  1. Federico Buonocore,
  2. Ana C N Marques Gomes,
  3. Shereen Nabhani-Gebara,
  4. Stephen J Barton,
  5. Gianpiero Calabrese
  1. Department of Drug Discovery, Delivery and Patient Care, School of Pharmacy and Chemistry, Kingston University, Kingston-upon Thames, London, UK
  1. Correspondence to Dr Gianpiero Calabrese, Department of Drug Discovery, Delivery and Patient Care, School of Pharmacy and Chemistry, Kingston University, Kingston-upon Thames, London KT1 2EE, UK; G.Calabrese{at}


Background Over the past decade e-cigarettes have established themselves in the global market. E-cigarettes triggered much interest in relation to their content and efficacy as smoking cessation tools, but less attention has been paid to users and environmental safety warnings and guidance. Several regulations have been introduced to promote their safe handling and disposal. From May 2016, liquids and cartridges will be regulated by European Community Directives (ECDs) 2001/83/EC and 93/42/EEC, or 2014/40/EU if marketed as tobacco-related products. Currently, manufacturers and distributors must abide by the Chemical (Hazard Information and Packaging for Supply) Regulations 2009 (CHIP) or Classification, Labelling and Packaging Regulations (CLP), the latter replacing CHIP in June 2015.

Objective In this work, the compliance of marketed e-liquids and e-cigarettes with current European Union and UK legislations is assessed.

Results E-liquids and e-cigarettes (21 and 9 brands, respectively) were evaluated. Evidence of non-compliance was found in relation to the CHIP/CLP toxic (13%) and environmental (37%) pictograms, tactile warning (23%), nominal amount of solution (30%), supplier contact telephone number and address (40%). None of the evaluated e-cigarettes displayed information on the correct disposal/recycling of batteries in line with the ECD 2006/66/EC.

Conclusions More stringent enforcement of regulations is needed to ensure not only the user's safety and awareness, but also the safeguarding of the environment.

  • Electronic nicotine delivery devices
  • Nicotine
  • Environment

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E-cigarettes are battery-powered devices containing a heating element, which converts a solution into a vapour without burning as in conventional tobacco cigarettes. The liquid solution is generally made of propylene glycol and/or vegetable glycerine, water, nicotine, flavours and colourants. These apply to both e-liquids and cartridges of e-cigarettes. Nowadays, there is a wide range of e-cigarettes (eg, disposable, re-chargeable and tank-style) available for purchases, with variations in nicotine concentrations, aromas and different ratios of glycol/glycerine.

Since their introduction on the market the scientific community has highlighted the lack of quality control in the manufacture of these products and raised concerns regarding the safety of their content.

The chemical composition of e-cigarettes is not the only concern. E-cigarettes may constitute a potential risk to public health as the effects of their long-term use are still unclear. Their use and sales have drastically increased with an estimated 1.3 million users in the UK alone: a market worth £340 million by 2015.1 Also, the advertisement of e-cigarettes in the media has been a contributing factor to their commercial growth. In 2013, the Medicines and Healthcare products Regulatory Agency (MHRA) announced e-cigarettes would be fully regulated by 2016.2 In 2014, the European Parliament voted for a dual regulation approach: resting entirely on the discretion of the producer, they could be regulated as medicinal products (if marketed as quitting aids) accordingly with Directive 2001/83/EC and 93/42/EEC, or as tobacco-related products subject to the 2014/40/EU Directive with consequent restrictions on advertisements. E-liquids and cartridges will have to comply with European Directives by May 2016. Currently, in the UK e-cigarettes components (not their content) are regulated by the Electrical Equipment (Safety) Regulations of 1994, the Waste Electrical and Electronic Equipment (WEEE) and the Restriction of Substances Hazardous to Health (RoHS) Directives.3 ,4 These define the standards for safety, marking and testing of all the electronic components of e-cigarettes (as shown in table 1) and will remain in force after May 2016.

Table 1

Summary of requirements that e-cigarettes must comply with

Also, suppliers of e-liquids and cartridges containing a concentration of nicotine higher than 0.1%5 ,6 must label packaging according to the Chemical (Hazard Information and Packaging for Supply) Regulations 2009 (CHIP)7 or in accordance with Classification, Labelling and Packaging Regulations (CLP),8 the latter replacing CHIP in June 2015, which are enforced by Local Authorities in the UK.

CHIP fulfils the European Dangerous Preparations Directive (No. 1999/45/EC) and Dangerous Substances Directive (No. 67/548/EEC). Its most recent issue (CHIP4) became law on 6th of April 2009. The aim of the law is the regulation and control of classification, packaging and labelling of dangerous substances and preparations, and for measures relating to consumer protection, in order to safeguard people and environment from the harmful effects of the chemicals.7 This regulation is not applied to all chemicals; for medicines and cosmetics more specific laws are in force. All chemical suppliers have to comply with CHIP4 and under UK legislation suppliers are defined as those who: sell, offer for sale or provide commercial samples, import, or transfer chemicals from workplace to workplace.7 The classification of a chemical consists of defining and explaining the hazards of the chemical using Risk Phrases (R-phrases) and presenting the safety measures to be adopted in case of emergency by using Safety Phrases (S-phrases). In accordance with CHIP4, suppliers must classify chemicals using a harmonised classification (agreed at European level for commonly used chemicals) or using a self-classification (for less common chemicals or mixture of substances). To inform consumers about hazards and safety, CHIP4 specifies the labelling requirements as summarised below:7

  1. The name, full address and telephone number of a person in an European Economic Area (EEA) State who is responsible for supplying the preparation, whether that person be its manufacturer, importer or distributor;

  2. The trade name or other designation of the preparation;

  3. Identification of the constituents of the preparation which result in it being classified as a dangerous preparation;

  4. Any indication of danger together with corresponding symbols (shape of a square with a black symbol on an orange background with a black frame);

  5. The R-phrases and S-phrases, set out in full;

  6. In the case of a preparation intended for sale to the general public, the nominal quantity (nominal mass or nominal volume);

  7. Tactile warning of danger in accordance with EN-ISO11683 and a child-resistant fastening.

In June 2015, CHIP4 was replaced by CLP to align the EU system of classification, labelling and packaging of chemical substances and mixtures to the Globally Harmonised System (GHS). The latter became law throughout the European Union in January 2009;8 however to give manufactures and suppliers time to adapt to the new regulation a 6-year transitional period7 was granted. CLP gives detailed information on how to package and label dangerous substances and preparations placed on the market; the requirements are as summarised below:8

  1. Name, address and telephone number of the supplier(s);

  2. The nominal quantity of the substance or mixture in the package where this is being made available to the general public, unless this quantity is specified elsewhere on the package;

  3. Product identifiers;

  4. Hazard pictograms, where applicable (shape of a square set at a point have a black symbol on a white background with a red frame);

  5. The relevant signal word, where applicable;

  6. Hazard statements, where applicable;

  7. Appropriate precautionary statements, where applicable;

  8. A section for supplemental information, where applicable.

  9. Tactile warning of danger in accordance with EN ISO 11683 and a child-resistant fastening.

Both regulations outline how to label dangerous substances and methods of marking or labelling packages. These regulations must be respected by suppliers of nicotine-containing products due to the toxicity of nicotine. Nicotine it is well known to be addictive when injected or inhaled and it is the main cause of tobacco dependency.9 ,10 In small amounts nicotine has a stimulant and relaxant effect,11 ,12 however in larger amounts it can be toxic with an estimated lethal dose of 30–60 mg (0.5–1.0 mg/kg of body weight).13–15 In recent years, this value has been debated, in particular by Mayer16 who reported a lethal dose of 6.5–13 mg/kg of body weight. The Electronic Cigarette Industry Trade Association (ECITA) delegated an independent toxicology company (Bibra) to evaluate the dermal and oral toxicity of nicotine, which they report at 50 mg/kg of body weight.17 Nevertheless, 30–60 mg is still generally used in the safety aspect of tobacco products.16 ,18 Accordingly, there is a requirement for nicotine and its mixtures to be fully labelled under CHIP and CLP regulations.

In this study, the labelling, packaging and clarity of information leaflets for e-liquids and e-cigarettes were investigated and their compliance with regulations in force was assessed.


A search was conducted online to identify common e-liquids and e-cigarettes available on the UK market. Search engines used included: Google, Bing, Yahoo! and Ask. Search terms used included: e-cigarettes, electronic cigarettes, electronic nicotine delivery systems, e-liquids. Owing to the complexity and ever changing nature of the market and based on the search results, 21 brands of e-liquids and 9 of e-cigarettes were selected for the study to have a general view and representation of the market. All items were purchased from domains. All the sample e-liquids and cartridges were purchased online from UK manufacturers or importers, except for Ezi which was purchased from a high street shop, in February and March 2015. It is noteworthy that many of the products which were purchased online are also widely available for purchase in local shops/pharmacies.

On receipt of the products, all materials were photographed using a Samsung S4 GT9005. Three checklists of required criteria were designed to evaluate the conformity of each product received. Primary and secondary packaging of e-liquid bottles, e-cigarettes and kits were evaluated. The criteria for Checklist A were extracted from CHIP4 and included:

  1. Trade name or other designation of the product.

  2. The identification of all constituents which result in it being classified as hazardous.

  3. Name, full address and contact number of the supplier.

  4. Prevent escape of the chemical.

  5. Child-resistant fastening.

  6. Tactile warning device.

  7. Toxic and environment pictograms.

  8. Risk and safety phrases in full.

The criteria for checklist B were extracted from CLP and included:

  1. The name, address and telephone number of the supplier(s).

  2. Name of the chemical.

  3. Nominal quantity.

  4. Prevent escape of the chemical.

  5. Child-resistant fastening.

  6. Tactile warning device.

  7. Toxic and environment pictograms.

  8. Hazard statements and precautionary statements.

The criteria for checklist C were extracted from RoHS, Electrical equipment (safety) Regulation of 1994 and WEEE and included:

  1. C E mark

  2. WEEE

  3. Instructions for safe use of product

  4. Disposal and recycling of batteries information

  5. RoHS

  6. Wheelie bin logo on battery

Other aspects such as clarity of instructions and disposal were also evaluated. All reported percentages are rounded up to the next integer.


Twenty-one brands of e-liquids were evaluated. Bottles differed in shapes and volumes; some being aroma therapy bottles which presented a pipette-fitted lid, others being dropper bottles. The conformity of the packaging and labelling to CHIP4 and CLP was evaluated as shown in tables 2 and 3. Nine brands of e-cigarettes were also evaluated and their conformity of the packaging and labelling to CHIP4 and CLP is shown in tables 4 and 5.

Table 2

Summary of percent compliance for e-liquids with CLP

Table 3

Summary of percent compliance for e-liquids with CHIP4

Table 4

Summary of percent compliance for e-cigarettes with CLP

Table 5

Summary of percent compliance for e-cigarettes with CHIP4

Details of suppliers

Of the evaluated e-liquids and e-cigarettes (21 and 9 brands, respectively), an overall of 40% of the products did not clearly display a contact telephone number and address of supplier on the labels. E-liquids tended to be less compliant than e-cigarettes in this respect. It is worth noting that some e-liquids only failed to report a telephone contact number (namely Magnifecig, Blue star, Apollo, Jac vapour, Vapourlites, @K e-liquid, Eshisha) or just reported a telephone contact number (namely Bestcigliquid and Innovapours).

Nicotine and nominal quantity

E-liquids and e-cigarettes contained varying amounts of nicotine. Manufactures adopt different labelling systems to inform consumers about the amount of nicotine present in their products. Usually the amount of nicotine is reported in mg; however it is not clear whether this refers to the entire liquid, or represents the amount of nicotine per millilitre of solution. Other methods consist of reporting the concentration of nicotine as percentage or as mg/mL. In all cases, the total amount of nicotine was never reported, which has also been previously reported in the literature.19 ,20 Among all samples, it was noticed that Magnifecig reports two different values for nicotine content on the secondary packaging (figure 1) and a single volume on the label of the bottle. This is contradictory and can lead to confusion for consumers.

Figure 1

Contradictory information reported on secondary packaging of Magnifecig is highlighted by yellow ellipses.

Other manufactures such as Blue Star reported the nicotine amount on small stickers which may be easily peeled off or lost during transportation. Of the total e-liquids and e-cigarettes, 76.5% did not state that nicotine is an addictive drug. Also, it was observed that some brands present written warnings for consumers of nicotine-containing products with underlying conditions such as high-blood pressure or cardiovascular diseases.14 ,21–23 However, 70% of the investigated products failed to do so. Also, it was found that 53% of samples did not report any warning for pregnant women or breast feeding mothers. Despite not being compulsory for manufacturers and some professional organisations advocating electronic cigarettes as a safer option for pregnant women,24 warning phrases should appear on both packaging and labels as nicotine represents a threat to unborn babies and it may be harmful for the fetus.25 ,26

Products, both chemicals and preparations, which are meant to be sold to the general public, must be labelled with the nominal amount, which is the amount of chemical or solution present in the container, for example, bottle. This value can be reported in weight or volume. In this study, it was found that 30% of the products (e-liquids and e-cigarettes combined) did not report the amount of solution, with a high contribution from e-cigarettes only. Disposable Nicolites cigarettes were the only product reporting the volume of solution, which in addition with the reported concentration in mg/ml would fully inform the consumer of the amount of nicotine.

Child-resistant closure

Child-resistant closures consist of a specially designed closure used to reduce the risk of children coming into contact with dangerous substances. These safety closures are applied to dangerous chemicals, intended for sale to the general public. All the evaluated samples were fitted with a child-resistant fastening with the exception of one, which was labelled as ‘Low’ in nicotine.

Tactile warnings

A tactile warning device consists of an altered surface generally made of a raised triangular shape or three dots. Tactile warnings alert visually impaired consumers, who use under-fingers detection, when handling a toxic, very toxic, corrosive, harmfully or extremely flammable substance. In this study, 23% of the samples did not display any tactile warning, while the rest had a triangular shape that was present as sticker or moulded on the lid of the e-liquids.


According to different authorities’ guideline classifications,5 ,6 mixtures containing nicotine with a percentage higher than 1% should be labelled with a toxic pictogram. In this study, it was found that 33% of brands did not show this on the label. Other brands (20%) reported pictograms which do not conform to CHIP and CLP.

List of the ingredients

The list of ingredients is an important source of information for the consumer about the content of the product. For food and medicines, ingredients are listed in order of decreasing amounts; hence the first labelled ingredient is the most abundant. In this study, it was found that 13% of products did not report any list of ingredients, with one brand (ie, Apollo) reporting ‘may contain’ for its ingredients. Also, Blue Star bore the wordings ‘approved flavours’ and ‘approved colourings’. Others stated food grade flavouring or own made flavouring agents. In 40% of cases, manufactures reported flavours before nicotine, which may suggest these were present in higher amounts as compared to nicotine.


Traceability plays a pivotal role in the safety of the products, allowing manufactures to identify the source of all the raw materials, ingredients and packaging. This information enables the producer or the trader to track a product if a safety problem or concern arises, and to withdraw the product from the market reducing potential public health risks. Of the investigated brands, 13% did not present any form of traceability such as barcode or batch number.

R-phrases and S-phrases/hazard and precautionary statements

R-phrases and S-phrases (according to CHIP4) and H (Hazard) and P (precautionary) statements (as outlined by CLP) are an array of phrases which highlight the health risk and the safety advice attributed to dangerous substances or their preparations. These phrases are defined by different European Union Directives 2001/59/EC, 2006/102/ and 1272/2008/EC and are recognised and used worldwide. In this study, the presence of the following R-phrases and S-phrases and H and P statements was evaluated: ‘very/toxic if swallowed’, ‘toxic in contact with the skin’, ‘lethal in contact with the skin’, ‘May cause long-term adverse effects in the aquatic environment’, ‘After contact with skin, wash immediately with plenty of water and soap’, ‘If swallowed, seek medical advice immediately and show this container or label’. It was found that 16.5% of the samples did not report any of the above R-phrases and S-phrases.

Conformity of e-cigarettes

The nine brands of e-cigarettes were also evaluated and their conformity of labelling to Electrical Equipment (Safety) Regulations of 1994, WEEE and RoHS was evaluated as shown in table 6.

Table 6

Summary of e-cigarettes compliance with Electrical Equipment (Safety) Regulations of 1994, WEEE and RoHS


The results of this study show that apart from few instances, the majority of e-liquids and e-cigarettes manufacturers/distributors do not fully comply with currently enforced regulations, namely CHIP4 or CLP, Electrical Equipment (Safety) Regulations of 1994, WEEE and RoHS.

The lack of (or presence of misleading) information on the label of these products has potential implications in terms of safety that are considerable. Total amount of nicotine present in the e-liquids and e-cigarettes should be clearly reported on the label so as to inform the consumers through the combination of concentration information and nominal quantity, and avoid consumers to intake more nicotine than desired, potentially increasing their dependency. As nicotine is the chemical component of these products directly connected to potential hazards, it is paramount to have a clear indication of the nicotine content on labels. Contradictory information has emerged in regard to the threshold level of nicotine, below which self-classification is allowed. More consistent measures are required in this respect as this is directly related to safety issues. In recent years, there has been an increase of calls to the United States and UK poison centres for children who had come in contact with solutions containing nicotine for e-cigarettes use.27 ,28 The main physical consequences were vomiting, nausea and eye irritation. Also, a lethal case29 was recorded in the past 2 years. A child-resistant fastening of e-liquid bottle was not found on one of the evaluated samples (ie, a free sample of Bubbalicious flavour from Paradise Vape UK); this poses serious concerns regarding the reliability of production in terms of respect of current regulations.

Clarity of information regarding the content is not only restricted to nicotine. Labels play a pivotal role in cases of emergencies, when clinicians would refer to them to evaluate the level of exposure that victims have been in contact with. A full list of ingredients and the potential implications for consumers with underlying conditions should be provided in the information leaflets. For instance, Blue Star e-liquid bore the wordings ‘approved flavours’ and ‘approved colourings’, for which the authors were unable to ascertain the nature and amounts. This could constitute a risk in case of specific allergies consumers may present.

In order to minimise risks of exposure of unaware members of the public to these products tactile warnings and relevant pictograms must be present on all types of packaging. Tactile warnings were not found in 29% of e-liquids and in only 1 e-cigarette. This would place visually impaired consumers in a clearly disadvantaged or vulnerable position. Also, many evaluated products were not found to fully meet the requirements regarding the presence of pictograms. A total of seven e-liquids and three e-cigarettes displayed no toxic or environmental pictograms on labels; these include those instances where a harmful pictogram was reported instead. Other brands (20% of the total) reported pictograms which were made to look friendlier by changing the colours or the shape of the backgrounds and therefore making them less eye-catching. All these instances are to be classified as non-compliance under CHIP and CLP, as the specifications for pictograms are clear in terms of shape, colours and sizes. Some brands (5 e-liquids and 5 e-cigarettes) did not report the environmental pictogram while displaying the toxic one, raising concerns regarding the potential impact these products may have on the environment in the long run.

Information regarding correct disposal must be displayed clearly as nicotine can produce carcinogens30 and leak into groundwater which may affect the aquatic life. For this reason environmental protection action should be considered by authorities when designing legislations. The WEEE Directive 2002/96/EC has defined the crossed-out wheeled bin symbol, also known as the wheelie bin logo. In addition to the CE symbol, this logo shows that the electrical equipment must not be disposed of in the general waste stream, with the aim to reduce the hazardous substances in the environment. All e-cigarettes considered in this work claim on their label to agree with WEEE and as a result the wheelie bin logo appeared in all products. However, in 44% of the samples this logo was not present on the battery itself as prescribed by article 21 of the same directive.31 Additionally, it also emerged that none of the evaluated e-cigarettes report any information regarding the disposal and recycling of batteries sold as part of the product.

E-liquids and e-cigarettes labelling do not fully comply with the enforced regulations apart from few exceptions. Local authorities are responsible for the enforcement of the regulations and, in case of non-compliance, prosecution and fines should be applied.4 However, local authorities may only be able to enforce regulations on territories under their jurisdiction, but not on the online market on a national scale. The evidenced non-compliance results in a generally poor quality of labels which may expose members of the public to health risks and constitute a potential threat to the environment. If quality of labels does not improve, consumers will not be aware of the risk associated with these products and their contents, which may potentially result in accidents and/or unwanted exposure to a toxic substance, especially for vulnerable people such as children and visually impaired individuals. More stringent regulations or a better enforcement of the currently existing ones are desirable in the near future to ensure not only the safety and full information of consumers, but also the respect of the environment.

What this paper adds

  • E-cigarettes have attracted much interest in relation to their content and efficacy as smoking cessation tools. Less attention has been paid to safety warnings and guidance to users and for the environment. Regulations currently exist to promote their safe handling and disposal.

  • This work investigates the compliance of the labelling, packaging and clarity of information leaflets of e-liquids and e-cigarettes with regulations currently in force.

  • The majority of e-liquids and e-cigarettes manufacturers/distributors do not fully comply with currently enforced regulations. The safety implications are considerable; especially for specific users groups. Improvements in the current practice and a better enforcement of the currently existing regulations are necessary.


This work was funded by Kingston University London. The authors thank Hamzeh Khademi, Akua Amponsah and Mehreen Munir, for their contribution to the study.



  • Contributors FB has performed the audit and drafted the article. ACNMG has contributed to the article offering expertise in regulatory affairs. SN-G and SJB have co-designed the study and contributed to the article (content). GC has co-designed the work, analysed the data, contributed to the article and submitted work.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.