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Trendsettah, Inc. is a cigar and cigarillo-producing company whose brands include Splitarillos cigarillos, Hood Wraps cigars, Blow vaporisers, Vsmoke e-liquids, as well as other brands.1 Trendsettah connects with its consumers through live entertainment, social media and experiential promotion, and is highly active on such social media sites as Twitter and Instagram.1 In addition it uses ‘most popular personalities in entertainment, sports, fashion and style,’ such as rappers Jadakiss, Boosie, and Chris Brown as spokespeople for its tobacco products.1 As part of the ‘experiential promotion’ the company employs a ‘fleet’ of promotional vans that distribute giveaways and advertise tobacco products in urban areas (figure 1).
Funding Research reported in this publication was supported by the National Cancer Institute (NCI) of the National Institutes of Health (NIH) under Award Number U01CA154254. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the NCI.
Competing interests None declared.
Provenance and peer review Not commissioned; externally peer reviewed.