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Change in public support for the introduction of plain packaging and new, enlarged graphic health warnings in the Australian state of Victoria, 2011–2013

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  • Contributors MAW and LH conceived the study. MAW, LH and EB designed the survey questions. LH and EB undertook data analyses, and MAW and LH drafted the manuscript. All authors approved the final submitted version. MAW is the study guarantor.

  • Funding The Victorian Smoking and Health survey was au spiced by Quit Victoria, with funding from VicHealth, the State Government of Victoria and Cancer Council Victoria.

  • Competing interests None declared.

  • Ethics approval Human Research Ethics Committee of Cancer Council Victoria (HREC 0018).

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Data sharing statement No additional data are available.