This commentary argues that a nicotine reduction strategy for tobacco control is a secondary strategy to the wider availability of low toxin forms of nicotine to give smokers a viable alternative to cigarettes. Failure to confront the likely reality of continued nicotine use and to make it as low in harm as possible may prolong the tobacco epidemic.
- End game
- Harm Reduction
- Electronic nicotine delivery devices
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Correction notice This article has been corrected since it was published Online First. The article type has been changed to ‘Perspectives’.
Competing interests None declared.
Provenance and peer review Commissioned; internally peer reviewed.