Use of imagery and text that could convey reduced harm in American Spirit advertisements

Meghan Bridgid Moran; John P Pierce; Caitlin Weiger; Mary C Cunningham; James D Sargent

doi:10.1136/tobaccocontrol-2016-053251

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Use of imagery and text that could convey reduced harm in American Spirit advertisements

Authors

Meghan Bridgid Moran Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articles Google scholar articles
John P Pierce Department of Family Medicine & Public Health, UC-San Diego School of Medicine and Division of Population Sciences, Moores Cancer Center, San Diego, California, USA PubMed articles Google scholar articles
Caitlin Weiger Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articles Google scholar articles
Mary C Cunningham Department of Health, Behavior & Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articles Google scholar articles
James D Sargent C. Everett Koop Institute, Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth College, Hanover, USA PubMed articles Google scholar articles

Correspondence to Dr Meghan Bridgid Moran; mmoran{at}jhu.edu

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Citation

Moran MB, Pierce JP, Weiger C, et al

Use of imagery and text that could convey reduced harm in American Spirit advertisements

Tobacco Control 2017;26:e68-e70.

Publication history

Received June 13, 2016
Revised August 11, 2016
Accepted August 15, 2016
First published September 8, 2016.

Online issue publication

March 21, 2017

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