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E-cigarette marketing targeted to youth in South Korea
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- Published on: 17 February 2017
- Published on: 17 February 2017Prevalence of e-cigarette prevalence among Korean adolescent is decreasingShow More
NOT PEER REVIEWED This ad watch shows an interesting example of illegal marketing activity of an e-cigarette company in Korea. However, the description of the trend of e-cigarette prevalence among Korean adolescents is not correct. According to the national annual surveys that the author quoted (reference 4), prevalence of current (30-day) e-cigarette use among Korean adolescents was 4.7% in 2011 and 5.0% in 2014. It decre...
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