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Electronic cigarette retailers use Pokémon Go to market products

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  • Contributors MGK, TBC, NIG, J-PA, K-HC, MAP, JBU conceived the paper. MGK and NIG wrote the first draft of the manuscript. All coauthors provided substantial feedback on the paper and approved the final version.

  • Funding The study was supported by National Cancer Institute (NCI P50 CA180905).

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.