Combustible tobacco products are unique both for the extraordinary harm they cause, and the fact that more than 50 years after these harms became known, they continue to be widely and legally available globally. However, the rapid evolution of the nicotine product marketplace in recent years warrants a re-assessment of the viability of phasing out commercial sales of combustible tobacco, and presents an opportunity to end the exceptionalism of combustible tobacco being permitted for sale.
- electronic nicotine delivery devices
- end game
- harm reduction
- non-cigarette tobacco products
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Competing interests None declared.
Provenance and peer review Commissioned; internally peer reviewed.