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Volume 27, Issue 2
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
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Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
Online download statistics by month:
Online download statistics by month: April 2017 to September 2024
Abstract
Full
Pdf
Apr 2017
4
415
89
May 2017
1
460
91
Jun 2017
42
195
42
Jul 2017
132
133
33
Aug 2017
163
164
33
Sep 2017
191
186
41
Oct 2017
203
204
26
Nov 2017
250
250
31
Dec 2017
303
304
28
Jan 2018
244
244
16
Feb 2018
497
462
50
Mar 2018
942
930
102
Apr 2018
957
959
89
May 2018
651
652
78
Jun 2018
609
614
73
Jul 2018
471
471
108
Aug 2018
519
518
128
Sep 2018
462
462
97
Oct 2018
582
583
79
Nov 2018
642
642
68
Dec 2018
485
485
63
Jan 2019
640
638
40
Feb 2019
709
705
42
Mar 2019
429
428
41
Apr 2019
372
371
44
May 2019
351
349
21
Jun 2019
355
354
26
Jul 2019
327
314
36
Aug 2019
392
384
31
Sep 2019
562
561
53
Oct 2019
794
788
102
Nov 2019
741
738
52
Dec 2019
1130
1122
32
Jan 2020
1391
1383
70
Feb 2020
1276
1275
44
Mar 2020
1266
1266
57
Apr 2020
1468
1468
56
May 2020
1430
1430
54
Jun 2020
1024
1023
58
Jul 2020
985
978
39
Aug 2020
1184
1175
46
Sep 2020
1467
1459
28
Oct 2020
1625
1609
42
Nov 2020
1508
1491
54
Dec 2020
1767
1762
47
Jan 2021
1393
1376
57
Feb 2021
1129
1118
33
Mar 2021
1219
1193
57
Apr 2021
1030
1013
168
May 2021
790
780
147
Jun 2021
821
809
34
Jul 2021
930
927
52
Aug 2021
866
850
50
Sep 2021
962
949
46
Oct 2021
935
909
56
Nov 2021
544
518
46
Dec 2021
957
952
36
Jan 2022
828
815
43
Feb 2022
728
715
36
Mar 2022
1081
1057
41
Apr 2022
1256
1246
46
May 2022
1274
1255
53
Jun 2022
756
749
33
Jul 2022
928
925
20
Aug 2022
1310
1297
43
Sep 2022
1692
1680
47
Oct 2022
1557
1550
45
Nov 2022
1657
1641
39
Dec 2022
613
601
24
Jan 2023
1396
1388
17
Feb 2023
2094
2085
15
Mar 2023
2111
2089
28
Apr 2023
1539
1530
32
May 2023
2770
2761
37
Jun 2023
2099
2093
24
Jul 2023
2523
2520
20
Aug 2023
3029
3032
38
Sep 2023
3154
3148
61
Oct 2023
3042
3027
28
Nov 2023
2533
2518
47
Dec 2023
1594
1583
33
Jan 2024
108
108
182
Feb 2024
660
659
216
Mar 2024
969
952
379
Apr 2024
1053
1050
304
May 2024
960
946
324
Jun 2024
1061
1055
315
Jul 2024
1417
1408
909
Aug 2024
1034
1019
865
Sep 2024
1480
1474
651
Total
93425
93774
8257
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