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Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
- Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, Ontario N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
Publication history
- First published April 21, 2017.
Online issue publication
February 23, 2018
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© Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/