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Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm

Authors

  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, Ontario N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Dewhirst T
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm

Publication history

  • First published April 21, 2017.
Online issue publication 
February 23, 2018

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