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Who is the target? Package health warnings and the role of market segmentation
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Authors

  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Dewhirst T, Lee WB
Who is the target? Package health warnings and the role of market segmentation

Publication history

  • First published April 13, 2018.
Online issue publication 
April 19, 2018

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