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Who is the target? Package health warnings and the role of market segmentation
- Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Who is the target? Package health warnings and the role of market segmentation
Publication history
- First published April 13, 2018.
Online issue publication
December 06, 2019
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- Previous version (19 April 2018).
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© Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.