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The proliferation of ‘We Sell Tobacco Here’ signs at the point-of-sale of tobacco retailers in Melbourne, Australia
  1. Megan Bayly,
  2. Michelle Scollo,
  3. Melanie Wakefield
  1. Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia
  1. Correspondence to Michelle Scollo, Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia; Michelle.Scollo{at}

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Opportunities to promote tobacco persist even where the retail promotion of tobacco products is heavily regulated. In the Australian state of Victoria, tobacco advertising at the point-of-sale (POS) has been banned since 2002 and POS display of products prohibited since 2011.1 However, tobacco product boards—listing brands, prices and price specials—are permitted up to 1.5×1.5 m in size. Tobacco retailers are required to display health warning posters and sales to minors notices and are permitted to display an optional A4-size sign stating ‘We Sell Tobacco Here’.2 While exposure to antismoking signage at the POS has been associated with quitting interest,3 other POS features that signal the availability of tobacco when these products are otherwise concealed may undermine tobacco …

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  • Contributors All authors contributed to study design, manuscript writing and revisions and approved the final version of the paper. MB coordinated fieldwork and undertook data analysis.

  • Funding This study was supported by Quit Victoria, with funding from VicHealth, the State Government of Victoria and Cancer Council Victoria.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.