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Most of the research on tobacco marketing at the point of sale describes patterns and trends in cigarette promotion.1–3 Among youth in the USA, however, use of other tobacco products, such as cigars/cigarillos, electronic cigarettes (e-cigarettes) and smokeless tobacco, exceeds rates of smoking.4 There is an urgent need to understand how diverse tobacco products are marketed in retailers that youth visit and how promotion differs by store type and neighbourhood demographics. We examined 1-year changes in the availability and advertising of non-cigarette tobacco products in a cohort of tobacco retailers near high schools in New Jersey, USA.
In April 2015, research staff visited all tobacco retailers falling within a half-mile radius of the 41 high schools participating in the 2014 NJ Youth Tobacco Survey, a representative, probability sample of NJ youth5 (n=194 retailers). A half-mile is perceived by adolescents to be an easy walking distance and has been used in other …
Contributors DPG took primary responsibility for the study’s conceptualisation, data collection and analysis, and writing. CA participated in data collection, analysis and manuscript writing. MH and CDD contributed to the study’s conceptualisation and manuscript writing.
Funding This study was funded by a contract from the New Jersey Department of Health and Award Number DP5OD023064 from the Office of the Director, National Institutes of Health. The content is solely the responsibility of the authors and does not necessarily represent the official views of the State of New Jersey or the National Institutes of Health.
Competing interests None declared.
Ethics approval This study was approved by the Rutgers Biomedical Health Sciences IRB.
Provenance and peer review Not commissioned; externally peer reviewed.
Data sharing statement Unpublished data are available upon request.