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Package size matters: tobacco packaging, retail merchandising and its influence on trial and impulse sales

Authors

  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Citation

Dewhirst T
Package size matters: tobacco packaging, retail merchandising and its influence on trial and impulse sales

Publication history

  • Received July 25, 2017
  • Revised September 12, 2017
  • Accepted September 26, 2017
  • First published October 12, 2017.
Online issue publication 
August 20, 2018

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