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E-cigarette brand mocks tobacco control warning labels

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  • Contributors OAW led the writing of the Ad Watch and MJL contributed to writing and editing.

  • Funding This work was supported in part by a grant from the National Cancer Institute and the FDA Center for Tobacco Products (K01CA189301, OAW Principal Investigator).

  • Disclaimer The content is solely the responsibility of the authors and does not necessarily represent the official views of the funding sources.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.