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Research paper
IQOS labelling will mislead consumers

Authors

  • Karma McKelvey Department of Pediatrics, Division of Adolescent Medicine, Stanford University School of Medicine, Palo Alto, California, USA PubMed articlesGoogle scholar articles
  • Lucy Popova School of Public Health, Georgia State University, Atlanta, Georgia, USA PubMed articlesGoogle scholar articles
  • Minji Kim Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Lauren Kass Lempert Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Benjamin W Chaffee Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA Division of Oral Epidemiology and Dental Public Health, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Maya Vijayaraghavan Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA General Internal Medicine/Zuckerberg San Francisco General Hospital, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Pamela Ling Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA PubMed articlesGoogle scholar articles
  • Bonnie Halpern-Felsher Department of Pediatrics, Division of Adolescent Medicine, Stanford University School of Medicine, Palo Alto, California, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Bonnie Halpern-Felsher, Department of Pediatrics, Division of Adolescent Medicine, Stanford University School of Medicine, Palo Alto, CA 94402, USA; bonnie.halpernfelsher{at}stanford.edu
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Citation

McKelvey K, Popova L, Kim M, et al
IQOS labelling will mislead consumers
Tobacco Control 2018;27:s48-s54.

Publication history

  • Received February 21, 2018
  • Revised June 21, 2018
  • Accepted June 22, 2018
  • First published August 29, 2018.
Online issue publication 
October 22, 2018

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© Author(s) (or their employer(s)) 2018. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.