Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland

Elizabeth C Hair; Morgane Bennett; Emily Sheen; Jennifer Cantrell; Jodie Briggs; Zoe Fenn; Jeffrey G Willett; Donna Vallone

doi:10.1136/tobaccocontrol-2018-054322

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Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland

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Elizabeth C Hair Schroeder Institute, Truth Initiative, Washington, DC, USA Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD, USA PubMed articles Google scholar articles
Morgane Bennett Schroeder Institute, Truth Initiative, Washington, DC, USA Department of Prevention and Community Health, Milken Institute School of Public Health, The George Washington University, Washington, DC, USA PubMed articles Google scholar articles
Emily Sheen Flamingo, London, UK PubMed articles Google scholar articles
Jennifer Cantrell Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD, USA College of Global Public Health, New York University, New York, NY, USA PubMed articles Google scholar articles
Jodie Briggs Schroeder Institute, Truth Initiative, Washington, DC, USA PubMed articles Google scholar articles
Zoe Fenn Flamingo, London, UK PubMed articles Google scholar articles
Jeffrey G Willett Schroeder Institute, Truth Initiative, Washington, DC, USA PubMed articles Google scholar articles
Donna Vallone Schroeder Institute, Truth Initiative, Washington, DC, USA Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD, USA College of Global Public Health, New York University, New York, NY, USA PubMed articles Google scholar articles

Correspondence to Dr Elizabeth C Hair, Schroeder Initiative, Truth Initiative, Washington, DC, USA; ehair{at}truthinitiative.org

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Citation

Hair EC, Bennett M, Sheen E, et al

Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland

Tobacco Control 2018;27:s70-s73.

Publication history

Received February 16, 2018
Revised April 23, 2018
Accepted April 26, 2018
First published May 15, 2018.

Online issue publication

November 17, 2018

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© Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/

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