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Marketing IQOS in a dark market


  1. Correspondence to Dr Robert Schwartz, Ontario Tobacco Research Unit, Dalla Lana School of Public Health, University of Toronto, Toronto, ON M5T 3M7, Canada; robert.schwartz{at}
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Mathers A, Schwartz R, O’Connor S, et al
Marketing IQOS in a dark market

Publication history

  • Received December 21, 2017
  • Revised April 16, 2018
  • Accepted April 17, 2018
  • First published May 3, 2018.
Online issue publication 
February 22, 2019

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