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Marketing IQOS in a dark market
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  • Published on: 22 February 2019
    The unanswered question....

    NOT PEER REVIEWED
    The authors state "These stores have largely stopped carrying e-cigarettes at the same time as starting to stock IQOS HEETS (HEATSTICKS), the cigarette-like component that is smoked in the IQOS device,..." but provide no insight into why that is. Are these retailers being incentivised to stop selling e-cigs by PMI?

    While the risk profile of IQOS is uncertain, the product is highly likely to be much more harmful than vaping e-cigs. Commercial tactics that promote IQOS over vaping devices, excluding the latter from retail chains, would be of major concern for tobacco control.

    Can the authors enlighten us?

    Conflict of Interest:
    None declared.