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Editorial
JUUL: beaten-down innovator or vicious bully?
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  • Published on: 8 November 2019
    Third option - cleverer than Tobacco Control

    NOT PEER REVIEWED

    Whilst it is true that Juul is not exactly popular with those on either side of the fence this article fails to address the major issue.

    The impending regulation which Juul is said to have brought down on the vapor industry helps Juul by eliminating the competition. Only they, and other brands owned by tobacco companies have any hope of being able to afford the process to keep their products on the market. Independent manufacturers and the retailers who sell their products will simply be obliterated.

    Considering that these are people who who have dedicated their lives and often their life savings to helping people switch to safer alternatives, and who are by far and away the most efficient at enforcing strict age verification for purchases, this is a tragedy, not something to be celebrated.

    Lastly, as if it still needs to be said, the outbreak of acute lung injury in the US has not been linked with Juul, or any other commercially available nicotine vaping product.

    Conflict of Interest:
    None declared.