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Public mobilisation in implementation of smoke-free Beijing: a social media complaint platform
  1. Jianshu Zhang1,
  2. Xiaobo Cui1,
  3. Hui Liu1,
  4. Hongshu Han2,
  5. Ruoxiang Cao3,
  6. Ernesto M Sebrie4,
  7. Xi Yin4
  1. 1 Beijing Tobacco Control Association, Beijing, China
  2. 2 Hanchengyingjia Technology Development Ltd., Beijing, China
  3. 3 Beijing Center for Disease Control and Prevention, Beijing, China
  4. 4 Campaign for Tobacco-Free Kids, Washington, District of Columbia, USA
  1. Correspondence to Dr Ernesto M Sebrie, Campaign for Tobacco-Free Kids, Washington DC 20005, USA; esebrie{at}


In November 2014, Beijing People’s Congress adopted the Beijing Smoking Control Ordinance and a key provision bans smoking in all indoor public places, workplaces and on public transport. To ensure effective implementation of the ordinance, the government calls on the whole society to take part. In response, Beijing Tobacco Control Association, with the support of a local technology company, developed the Beijing Tobacco Control Map, a digital system that enables comprehensive tobacco control information collection, data visualisation and mapping. A key component of the Beijing Tobacco Control Map is the Complaint Map which is generated by the data of reported violations of the smoke-free provisions by the general public through a social media platform. The Complaint Map visually displays the reported violations on a map of Beijing in real time. The general public can access the Complaint Map at any time to see which venues and locations have been reported. It is used by tobacco control volunteers, who are recruited and trained to address complaints and promote compliance. It is also used by the government’s enforcement team for targeted inspections. The Complaint Map has effectively engaged the public and promoted a smoke-free Beijing. Beijing’s innovative and systematic approach that involves the Complaint Map, volunteer management, coordination with the enforcement team, and media exposure can be replicated or adapted in other cities in China and abroad that are implementing smoke-free laws or tobacco control laws in general.

  • surveillance and monitoring
  • advocacy
  • secondhand smoke
  • low/middle income country
  • media

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  • Contributors JZ and XC provided the information and prepared the first draft of the manuscript in Chinese. HL, HH and RC provided the data of the Complaint Map and information about volunteers. ES and XY revised and reorganised the paper.

  • Funding This study was supported by Beijing Municipal Science and Technology Commission, Bloomberg Family Foundation and Beijing Municipal Commission of Health and Family Planning.

  • Competing interests The authors report grants from Bloomberg Philanthropies, grants from Beijing Municipal Science and Technology Commission, grants from Beijing Municipal Commission of Health and Family Planning, non-financial support from Beijing Hanchengyingjia Technology Ltd., during the conduct of the study; grants from Pfizer China, outside the submitted work.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Author note The Chinese translation of this article is available online as a data supplement.