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Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality and safety: a randomised experiment, 2018, USA

Authors

  • Joseph G L Lee Department of Health Education and Promotion, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA University of North Carolina Lineberger Comprehensive Cancer Center, Chapel Hill, North Carolina, USA PubMed articlesGoogle scholar articles
  • Tiffany M Blanchflower Department of Interior Design and Merchandising, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA PubMed articlesGoogle scholar articles
  • Kevin F O'Brien Department of Biostatistics, College of Allied Health Sciences, East Carolina University, Greenville, North Carolina, USA PubMed articlesGoogle scholar articles
  • Paige E Averett School of Social Work, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA PubMed articlesGoogle scholar articles
  • Leslie E Cofie Department of Health Education and Promotion, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA PubMed articlesGoogle scholar articles
  • Kyle R Gregory Department of Health Education and Promotion, College of Health and Human Performance, East Carolina University, Greenville, North Carolina, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Joseph G L Lee, College of Health and Human Performance, Department of Health Education and Promotion, East Carolina University, Greenville, NC 27858, USA; leejose14{at}ecu.edu
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Citation

Lee JGL, Blanchflower TM, O'Brien KF, et al
Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality and safety: a randomised experiment, 2018, USA
Tobacco Control 2019;28:e52-e55.

Publication history

  • Received December 22, 2018
  • Revised May 3, 2019
  • Accepted May 15, 2019
  • First published June 4, 2019.
Online issue publication 
September 13, 2019

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© Author(s) (or their employer(s)) 2019. No commercial re-use. See rights and permissions. Published by BMJ.