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Korean-made heated tobacco product, ‘lil
  1. Jihye Lee1,
  2. Sungkyu Lee2
  1. 1 Macoll Consulting Group, Seoul, The Republic of Korea
  2. 2 National Tobacco Control Centre, Korean Health Promotion Institute, Seoul, The Republic of Korea
  1. Correspondence to Dr Sungkyu Lee, National Tobacco Control Centre, Korean Health Promotion Institute, Seoul 04554, The Republic of Korea; wwwvince77{at}

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After the introduction of heated tobacco products (HTPs) by multinational tobacco companies, Korea’s largest tobacco company, KT&G, also introduced its HTP, ‘lil (a little is a lot)’, in November 2017. A total of three HTPs, IQOS, Glo and lil, are now available in Korea. Sales of HTPs increased from 6.1% of the tobacco market in December 2017 to 9.1% in January 2018 of the whole tobacco market.1

New competitor, KT&G’s ‘lil’ and tax on HTP sticks

lil has a non-removable integrated battery and a heating blade similar to IQOS (figure 1). While IQOS requires a 4 min charge after using every HEETS stick, lil can be used for up to 20 consecutive Fiit sticks when fully charged. The suggested retail price for lil is 95 000 Korean won (US$95). lil can be purchased at a discounted price of 68 000 won (US$68) with a promotion code from lil’s webpage ( After its initial release in 20 November 2017, lil was first sold only …

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  • Contributors JL and SL collected the data. JL prepared the first draft of the manuscript. SL reviewed all of the drafts and helped prepare the final manuscript.

  • Funding This research received no specific grant from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.