BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand
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Contributors JH conceived of the analysis, collected initial examples and drafted the manuscript. BF added additional data and critically reviewed the manuscript.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.