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BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand

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Footnotes

  • Contributors JH conceived of the analysis, collected initial examples and drafted the manuscript. BF added additional data and critically reviewed the manuscript.

  • Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.

  • Competing interests None declared.

  • Patient consent for publication Not required.

  • Provenance and peer review Not commissioned; externally peer reviewed.