Article Text
Industry watch
BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand
Statistics from Altmetric.com
Footnotes
Contributors JH conceived of the analysis, collected initial examples and drafted the manuscript. BF added additional data and critically reviewed the manuscript.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.