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A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent

Authors

  • Eric C Leas Division of Health Policy, Department of Family Medicine and Public Health, University of California San Diego, School of Medicine, La Jolla, California, USA The Center for Data Driven Health at Qualcomm Institute, University of California San Diego, La Jolla, California, USA PubMed articlesGoogle scholar articles
  • Joanna E Cohen Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA PubMed articlesGoogle scholar articles
  • John W Ayers The Center for Data Driven Health at Qualcomm Institute, University of California San Diego, La Jolla, California, USA Division of Infectious Diseases and Global Public Health, Department of Medicine, University of California San Diego, La Jolla, CA, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Eric C Leas, Division of Health Policy, Department of Family Medicine and Public Health, University of California: San Diego, School of Medicine, University of California: San Diego, La Jolla, CA 94304-1334, USA; ecleas{at}gmail.com
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Citation

Leas EC, Cohen JE, Ayers JW
A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent
Tobacco Control 2020;29:e168-e170.

Publication history

  • First published February 4, 2020.
Online issue publication 
December 09, 2020

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© Author(s) (or their employer(s)) 2020. No commercial re-use. See rights and permissions. Published by BMJ.