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https://doi.org/10.1136/tobaccocontrol-2020-055936

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    Footnotes

    • Contributors KLM designed, wrote and revised the manuscript. MM participated substantively in design and editing of the final manuscript.

    • Funding MM holds an Innovation in Regulatory Science Award from the Burroughs Wellcome Fund.

    • Competing interests None declared.

    • Provenance and peer review Not commissioned; externally peer reviewed.