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  • Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match

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Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match

Authors

  • Ollie Ganz Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articlesGoogle scholar articles
  • Mary Hrywna Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articlesGoogle scholar articles
  • Kevin R J Schroth Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articlesGoogle scholar articles
  • Cristine D Delnevo Rutgers Center for Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, New Jersey, USA Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Ollie Ganz, Rutgers Center for Tobacco Studies, New Brunswick, NJ 08901, USA; og96{at}sph.rutgers.edu
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Citation

Ganz O, Hrywna M, Schroth KRJ, et al
Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match
Tobacco Control 2022;31:586-592.

Publication history

  • Received August 3, 2020
  • Revised November 9, 2020
  • Accepted December 8, 2020
  • First published February 1, 2021.
Online issue publication 
June 20, 2022

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© Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ.