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  • Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

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Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

Authors

  1. Correspondence to Dr Ganna Kostygina, National Opinion Research Center at the University of Chicago, Chicago, IL 60603, USA; kostygina-anna{at}norc.org
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Citation

Kostygina G, Szczypka G, Czaplicki L, et al
Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign
Tobacco Control 2022;31:655-658.

Publication history

  • Received November 12, 2020
  • Revised March 4, 2021
  • Accepted March 8, 2021
  • First published May 31, 2021.
Online issue publication 
August 24, 2022

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© Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ.