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Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

Authors

  1. Correspondence to Dr Ganna Kostygina, National Opinion Research Center at the University of Chicago, Chicago, IL 60603, USA; kostygina-anna{at}norc.org
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Citation

Kostygina G, Szczypka G, Czaplicki L, et al
Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the JUUL parent education for youth vaping prevention campaign

Publication history

  • Received November 12, 2020
  • Revised March 4, 2021
  • Accepted March 8, 2021
  • First published May 31, 2021.
Online issue publication 
November 15, 2022

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