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Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation
- Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics, University of Guelph, Guelph N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation
Publication history
- First published March 16, 2021.
Online issue publication
November 15, 2022
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© Author(s) (or their employer(s)) 2022. No commercial re-use. See rights and permissions. Published by BMJ.