Background Sharing and gifting cigarettes are common in China. These social practices promote cigarette consumption, and consequently may reduce quit rates in China. This study investigated sharing and gifting cigarettes, and the relationship of observing pictorial health warnings to attitudes towards sharing and gifting cigarettes in China.
Methods We conducted an online nationwide cross-sectional study of 9818 adults in China. Experiences of sharing and gifting cigarettes, and attitudes towards sharing and gifting cigarettes before and after viewing text and pictorial health warnings on the packages were assessed, and compared between smokers and non-smokers.
Results Most current smokers reported experiences of sharing (97%) and gifting (around 90%) cigarettes. Less than half of non-smokers reported sharing cigarettes and receiving gifted cigarettes, but over half (61.4%) gave cigarettes as a gift to others. More than half of non-smokers but less than 10% of smokers disagreed with sharing and gifting cigarettes. After observing both text and pictorial health warnings on the packages, disagreement with sharing and gifting cigarettes increased by more than 10 percentage points among both smokers and non-smokers.
Conclusion Having pictorial health warnings on cigarette packages may reduce sharing and gifting cigarettes in China.
- packaging and labelling
- surveillance and monitoring
- public opinion
- low/middle income country
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Contributors YL conceived the idea for the research with the supervision of JEC. YL and JT conducted the survey. YL conducted the analyses and all interpreted the results. YL wrote the manuscript. JEC, AM and BCK provided edits and feedback to manuscript drafts. All authors contributed to and approved the final version of the manuscript.
Funding The research is supported by the KC Wong Postdoctoral Fellowship for YL to study at King’s College London, the China Medical Board (CMB) Open Competition Program (grant number 15-226) and CMB Faculty Development Award for YL to study at the Institute for Global Tobacco Control, Johns Hopkins Bloomberg School of Public Health.
Disclaimer The funders had no role in study design, data collection and analysis, decision to write the report or to submit the paper for publication. The content is solely the responsibility of the authors.
Competing interests AM is a National Institute for Health Research (NIHR) senior investigator.
Provenance and peer review Not commissioned; externally peer reviewed.
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