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‘Do both’: glo events and promotion in Germany

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  • Contributors KG conceptualised the paper. HF conducted the social media scan and collected the social media marketing activities. KG, HF and JJP contributed to the interpretation and write up of the manuscript and approved the final manuscript.

  • Funding This work was supported by a postdoctoral fellowship training grant from the National Heart, Lung, and Blood Institute (T32HL007034).

  • Competing interests JJP reports personal fees from Plaintiff Law Firms in lawsuits against the tobacco companies, from Achieve Life Sciences, and from Carrot, for consulting outside the submitted work.

  • Provenance and peer review Not commissioned; externally peer reviewed.

  • Supplemental material This content has been supplied by the author(s). It has not been vetted by BMJ Publishing Group Limited (BMJ) and may not have been peer-reviewed. Any opinions or recommendations discussed are solely those of the author(s) and are not endorsed by BMJ. BMJ disclaims all liability and responsibility arising from any reliance placed on the content. Where the content includes any translated material, BMJ does not warrant the accuracy and reliability of the translations (including but not limited to local regulations, clinical guidelines, terminology, drug names and drug dosages), and is not responsible for any error and/or omissions arising from translation and adaptation or otherwise.