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  • Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product

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Original research
Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product

Authors

  • Melissa Mercincavage Psychiatry, University of Pennsylvania, Philadelphia, Pennsylvania, USA University of Pennsylvania-Rutgers University Tobacco Center of Regulatory Science, Philadelphia, PA, USA PubMed articlesGoogle scholar articles
  • Lauren R Pacek Psychiatry and Behavioral Sciences, Duke University Medical Center, Durham, North Carolina, USA PubMed articlesGoogle scholar articles
  • James Thrasher Health Promotion, Education, and Behavior, School of Public Health, University of South Carolina, Columbia, South Carolina, USA PubMed articlesGoogle scholar articles
  • Joseph N Cappella University of Pennsylvania-Rutgers University Tobacco Center of Regulatory Science, Philadelphia, PA, USA Annenberg School of Communication, University of Pennsylvania, Philadelphia, PA, USA PubMed articlesGoogle scholar articles
  • Cristine Delnevo University of Pennsylvania-Rutgers University Tobacco Center of Regulatory Science, Philadelphia, PA, USA Rutgers Center for Tobacco Studies, Rutgers University, New Brunswick, New Jersey, USA PubMed articlesGoogle scholar articles
  • Eric C Donny University of Pennsylvania-Rutgers University Tobacco Center of Regulatory Science, Philadelphia, PA, USA Baptist Comprehensive Cancer Center and Department of Physiology and Pharmacology, Wake Forest University, Winston-Salem, North Carolina, USA PubMed articlesGoogle scholar articles
  • Andrew A Strasser Psychiatry, University of Pennsylvania, Philadelphia, Pennsylvania, USA University of Pennsylvania-Rutgers University Tobacco Center of Regulatory Science, Philadelphia, PA, USA Annenberg School of Communication, University of Pennsylvania, Philadelphia, PA, USA PubMed articlesGoogle scholar articles
  1. Correspondence to Dr Melissa Mercincavage, Psychiatry, University of Pennsylvania, Philadelphia, PA 19104-6243, USA; melmer{at}upenn.edu
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Citation

Mercincavage M, Pacek LR, Thrasher J, et al
Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product
Tobacco Control 2023;32:6-12.

Publication history

  • Received December 18, 2020
  • Revised March 17, 2021
  • Accepted March 19, 2021
  • First published April 15, 2021.
Online issue publication 
December 14, 2022

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© Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ.