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Plant-based menthol cigarettes? Food industry trends and farm-to-pack cigarette advertising

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  • Contributors LH and IGR conceived of the manuscript idea. IGR led the writing of the manuscript. LH, JJP and AEE critically revised the manuscript for important intellectual content. All authors approved of the final submitted manuscript.

  • Funding This study was funded by National Cancer Institute (R01 CA217165) and National Heart, Lung, and Blood Institute (T32 HL007034).

  • Competing interests JJP has provided consultation to pharmaceutical and technology companies that make medications and other treatments for quitting smoking and has served as an expert witness in lawsuits against the tobacco companies.

  • Provenance and peer review Not commissioned; externally peer reviewed.

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