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‘Flavour ban approved’: new marketing strategies from tobacco-free nicotine pouch maker Zyn

https://doi.org/10.1136/tobaccocontrol-2021-057222

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    Footnotes

    • Contributors APT designed, wrote and revised the manuscript. JB-T and AL participated substantively in design and editing of the final manuscript.

    • Funding Research reported in this publication was supported by the National Cancer Institute and the FDA Centre for Tobacco Products (CTP) under award number U54CA180905, National Cancer Institute under award number R01CA229617, National Institute on Drug Abuse under award number K24DA048160, and the National Heart, Lung and Blood Institute (K01HL148907).

    • Disclaimer The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the FDA.

    • Competing interests None declared.

    • Provenance and peer review Not commissioned; externally peer reviewed.