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Developing a theoretical marketing framework to analyse JUUL and compatible e-cigarette product promotion on Instagram
- Correspondence to Dr Ganna Kostygina, Public Health, National Opinion Research Center, Chicago, Illinois, USA; kostygina-anna{at}norc.org
Citation
Developing a theoretical marketing framework to analyse JUUL and compatible e-cigarette product promotion on Instagram
Publication history
- Received October 19, 2021
- Accepted December 22, 2021
- First published February 21, 2022.
Online issue publication
July 19, 2023
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© Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. http://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.