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Original research
IQOS marketing strategies at point-of-sales: a cross-sectional survey with retailers

Authors

  1. Correspondence to Dr Yael Bar-Zeev, Braun School of Public Health and Community Medicine, Hebrew University of Jerusalem, Jerusalem 91120, Israel; yael.bar-zeev{at}mail.huji.ac.il
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Citation

Bar-Zeev Y, Berg CJ, Khayat A, et al
IQOS marketing strategies at point-of-sales: a cross-sectional survey with retailers
Tobacco Control 2023;32:e198-e204.

Publication history

  • Received October 4, 2021
  • Accepted January 25, 2022
  • First published February 9, 2022.
Online issue publication 
July 19, 2023

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© Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ.