Industry marketing of tobacco products on social media: case study of Philip Morris International’s IQOS | Tobacco Control

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Original research

Industry marketing of tobacco products on social media: case study of Philip Morris International’s IQOS

Online download statistics by month:

Online download statistics by month: March 2023 to October 2024

	Abstract	Full	Pdf
Mar 2023	2363	110	101
Apr 2023	1253	46	22
May 2023	627	33	19
Jun 2023	432	16	18
Jul 2023	459	15	13
Aug 2023	403	10	9
Sep 2023	433	6	14
Oct 2023	502	24	31
Nov 2023	499	7	55
Dec 2023	503	11	46
Jan 2024	463	14	48
Feb 2024	537	6	37
Mar 2024	514	20	66
Apr 2024	489	6	227
May 2024	384	12	165
Jun 2024	483	15	268
Jul 2024	495	23	65
Aug 2024	445	12	34
Sep 2024	384	12	36
Oct 2024	421	16	64
Total	12089	414	1338