Statistics from Altmetric.com
The new slogan for Camel cigarettes and Camel Lights from Mezzina/Brown (advertising agency), New York, is supposed to be “Mighty tasty”. And it would seem to have a rather pleasing combination of directness and playfulness—until you realise what they are up to, which, of course, is the usual.
The usual trolling for adolescents, that is.
Having taken a stab at more adult imagery, the brand that improved its market share and wrecked its industry with the infamous Joe Camel cartoon is backsliding into juvenalia with a smart-alecky campaign that trades on a Joe Camel-like dose of attitude.
One of the spreads (figure 1) shows a handsome young man running for his life from a shabby farmhouse, where …
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.