A 65 foot (19.8 m) high cowboy with a flaccid cigarette, bearing the caption “Smoking causes impotence”, is erected by workers (visible behind the Stetson hat) on Sunset Boulevard, Los Angeles. Under the terms of the American multistate tobacco settlement, Philip Morris had to hand over the site, which had been occupied by a giant Marlboro cowboy for 16 years, to the California Department of Health Services, which immediately replaced him with his more truthful buddy.

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