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USA: price cuts and point of sale ads follow tax rise
  1. FRANK CHALOUPKA,
  2. SANDY SLATER,
  3. MELANIE WAKEFIELD
  1. Health Research and Policy Centers
  2. University of Illinois at Chicago
  3. 850 West Jackson Boulevard, Suite 400
  4. Chicago, Illinois 60607, USA;
  5. fjc@uic.edu

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    A number of recent events have drawn attention to the likelihood that pricing and promotional strategies at the point of sale will become even more important to tobacco companies as a way of marketing their products in the United States and may well be used as a strategy to undermine the effects of state tobacco control programmes.

    In the wake of the master settlement agreement, tobacco companies announced a US$0.45 increase in November 1998 in the price of a pack of cigarettes, a rise of nearly 20% on the average price of a premium brand. Based on this rise, per capita tobacco …

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