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Tobacco-related scenes in television dramas for young Japanese audiences
  1. Department of Public Health Administration
  2. National Institute of Public Health
  3. 4–6–1 Shirokanedai, Minato-ku
  4. Tokyo, 108–8638, Japan;

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    Editor,—The frequency and duration of tobacco-related actions, including cigarette smoking and handling of cigarettes or packs, and purchasing, were measured in 94 episodes of eight series of one-hour television dramas broadcast in Japan by three nationwide commercial stations in 1995 and 1996. These dramas mainly targeted a young audience. The role and sex of smokers and whether their tobacco-related actions had a link with the storyline were also recorded. Tobacco-related scenes that included explicit dialogue regarding smoking or tobacco, or that explained any situation, were …

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