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Play It Again is a section of the journal where we republish quotes, gaffes, and immortal lines from friends and foes of tobacco control. It is compiled by Gene Borio, the webmaster of Tobacco BBS, which is the premier tobacco newsgathering site on the internet. Send contributions (including an original version or photocopy of the sourced item) to him at Tobacco BBS, PO Box 359, Village Station, New York 10014-0359; fax 001 212 260 6825. Send quotes from online stories (including the full article) or scanned documents (in GIF or JPEG format), to

“The Four Horsemen of the US Antismoking Apocalypse”

Covington & Burling (the Washington, DC, law firm which serves the tobacco industry), in a draft letter to the editor of the South China Morning Post 1989 July 3 (estimated)

Who could these bold knights be? Feel free to ruminate; the answers are below

Nicely put: Apt insights from the tobacco control community and others

“Journalism best serves the common good when it focuses attention on social problems that its audience can help to solve.”

Source: ACTION ALERT: For The New York Times, Iraq deaths are the other guy's fault ( ). “Fairness & Accuracy In Reporting” 1999 August 26.

“If this is not a public health issue, what the heck is a public health issue? How many people have to die before something becomes a public health issue?”

Dr Brad Stamm, at the Santa Fe, NM, city council hearing. Source: Councilors decide in favor of smoking ban. “Albuquerque Journal” 1999 September 30.

“It's nice that while Philip Morris is killing about 200 000 people every year that they're also doing something for the homeless.”

TPLP's Richard Daynard. Source: Pierson R Foes say Philip Morris late with cancer admission. “Reuters” 1999 October 13.

“When I was invited recently to give a talk on tobacco advertising to students …

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