Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents

Richard W Pollay

doi:10.1136/tc.9.2.136

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Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents

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	Abstract	Full	Pdf
Jun 2000	56	303	35
Jul 2000	41	56	16
Aug 2000	26	44	1
Sep 2000	20	15	3
Oct 2000	12	24	6
Nov 2000	7	15	1
Dec 2000	8	4	3
Jan 2001	12	9	6
Feb 2001	16	22	6
Mar 2001	19	20	1
Apr 2001	15	14	1
May 2001	6	10	2
Jun 2001	46	75	3
Jul 2001	11	11	3
Aug 2001	11	12	7
Sep 2001	12	15	1
Oct 2001	11	32	6
Nov 2001	19	22	6
Dec 2001	8	9	5
Jan 2002	11	13	0
Feb 2002	14	29	2
Mar 2002	22	26	4
Apr 2002	40	12	2
May 2002	13	16	4
Jun 2002	13	11	5
Jul 2002	5	12	15
Aug 2002	8	8	7
Sep 2002	8	7	2
Oct 2002	11	15	15
Nov 2002	13	13	17
Dec 2002	11	5	5
Jan 2003	12	4	7
Feb 2003	14	12	11
Mar 2003	18	13	11
Apr 2003	13	13	12
May 2003	11	17	6
Jun 2003	7	26	9
Jul 2003	20	18	13
Aug 2003	36	26	4
Sep 2003	27	35	14
Oct 2003	31	36	4
Nov 2003	29	42	13
Dec 2003	30	30	16
Jan 2004	40	42	14
Feb 2004	67	73	18
Mar 2004	43	105	18
Apr 2004	30	78	4
May 2004	55	87	17
Jun 2004	49	63	10
Jul 2004	79	80	10
Aug 2004	58	72	24
Sep 2004	54	138	35
Oct 2004	39	179	12
Nov 2004	27	238	28
Dec 2004	21	131	23
Jan 2005	20	55	19
Feb 2005	24	70	21
Mar 2005	42	88	14
Apr 2005	41	77	22
May 2005	15	33	12
Jun 2005	16	44	14
Jul 2005	23	34	13
Aug 2005	20	29	14
Sep 2005	33	61	16
Oct 2005	30	98	25
Nov 2005	32	105	16
Dec 2005	23	56	16
Jan 2006	20	48	14
Feb 2006	15	65	36
Mar 2006	17	71	35
Apr 2006	36	59	15
May 2006	62	48	14
Jun 2006	61	37	10
Jul 2006	41	41	10
Aug 2006	39	36	14
Sep 2006	58	45	15
Oct 2006	108	73	28
Nov 2006	119	80	43
Dec 2006	58	31	12
Jan 2007	69	43	26
Feb 2007	71	41	19
Mar 2007	120	56	30
Apr 2007	102	7	11
May 2007	60	12	9
Jun 2007	27	8	8
Jul 2007	55	17	13
Aug 2007	55	12	13
Sep 2007	49	6	10
Oct 2007	85	11	11
Nov 2007	111	12	16
Dec 2007	36	4	5
Jan 2008	40	7	4
Feb 2008	55	4	8
Mar 2008	76	11	12
Apr 2008	72	7	11
May 2008	70	4	12
Jun 2008	46	11	4
Jul 2008	40	8	12
Aug 2008	49	7	4
Sep 2008	61	5	2
Oct 2008	58	11	9
Nov 2008	63	7	6
Dec 2008	44	7	4
Jan 2009	35	6	10
Feb 2009	55	4	2
Mar 2009	52	8	12
Apr 2009	34	3	5
May 2009	34	8	6
Jun 2009	36	2	4
Jul 2009	46	5	13
Aug 2009	24	4	2
Sep 2009	36	13	10
Oct 2009	38	0	7
Nov 2009	67	6	12
Dec 2009	39	7	5
Jan 2010	82	7	9
Feb 2010	77	5	3
Mar 2010	122	12	16
Apr 2010	122	18	4
May 2010	109	18	7
Jun 2010	85	11	6
Jul 2010	38	3	5
Aug 2010	61	17	7
Sep 2010	88	14	5
Oct 2010	102	45	9
Nov 2010	103	19	11
Dec 2010	45	8	3
Jan 2011	65	19	4
Feb 2011	72	10	7
Mar 2011	107	8	7
Apr 2011	77	8	4
May 2011	142	13	13
Jun 2011	65	7	6
Jul 2011	64	3	3
Aug 2011	62	7	11
Sep 2011	94	19	12
Oct 2011	100	13	3
Nov 2011	71	67	10
Dec 2011	23	178	15
Jan 2012	22	134	10
Feb 2012	20	114	9
Mar 2012	39	182	18
Apr 2012	53	207	13
May 2012	48	172	10
Jun 2012	40	138	17
Jul 2012	34	86	19
Aug 2012	31	74	8
Sep 2012	40	114	15
Oct 2012	50	157	23
Nov 2012	68	160	39
Dec 2012	33	93	17
Jan 2013	78	95	24
Feb 2013	45	88	12
Mar 2013	46	139	16
Apr 2013	59	160	18
May 2013	53	154	12
Jun 2013	35	136	15
Jul 2013	32	93	5
Aug 2013	58	108	11
Sep 2013	65	107	9
Oct 2013	60	140	10
Nov 2013	49	183	26
Dec 2013	24	148	4
Jan 2014	34	158	9
Feb 2014	31	231	12
Mar 2014	63	110	17
Apr 2014	61	129	28
May 2014	36	119	19
Jun 2014	53	112	11
Jul 2014	53	108	8
Aug 2014	27	106	16
Sep 2014	33	102	10
Oct 2014	33	110	19
Nov 2014	57	91	11
Dec 2014	45	96	9
Jan 2015	50	65	4
Feb 2015	51	59	7
Mar 2015	48	144	8
Apr 2015	44	156	10
May 2015	78	156	9
Jun 2015	31	140	7
Jul 2015	27	108	8
Aug 2015	24	115	6
Sep 2015	50	122	11
Oct 2015	47	104	17
Nov 2015	57	156	19
Dec 2015	49	157	16
Jan 2016	65	115	18
Feb 2016	43	127	10
Mar 2016	46	169	23
Apr 2016	62	185	22
May 2016	58	154	15
Jun 2016	32	89	8
Jul 2016	33	87	5
Aug 2016	44	87	13
Sep 2016	54	106	5
Oct 2016	50	179	19
Nov 2016	61	189	19
Dec 2016	34	137	3
Jan 2017	44	113	10
Feb 2017	33	164	13
Mar 2017	44	116	33
Apr 2017	20	151	14
May 2017	13	161	28
Jun 2017	38	83	22
Jul 2017	65	55	15
Aug 2017	131	50	12
Sep 2017	240	172	13
Oct 2017	329	255	12
Nov 2017	460	376	29
Dec 2017	262	206	23
Jan 2018	289	251	9
Feb 2018	339	283	16
Mar 2018	521	444	28
Apr 2018	437	371	39
May 2018	511	470	29
Jun 2018	301	242	19
Jul 2018	254	210	17
Aug 2018	324	280	21
Sep 2018	563	507	33
Oct 2018	657	607	96
Nov 2018	748	676	39
Dec 2018	612	568	38
Jan 2019	530	489	35
Feb 2019	563	511	50
Mar 2019	610	550	40
Apr 2019	476	418	46
May 2019	475	402	21
Jun 2019	316	274	26
Jul 2019	315	289	29
Aug 2019	299	264	37
Sep 2019	361	339	12
Oct 2019	456	430	22
Nov 2019	440	408	173
Dec 2019	316	296	32
Jan 2020	411	375	40
Feb 2020	377	344	51
Mar 2020	428	387	63
Apr 2020	590	557	58
May 2020	365	319	73
Jun 2020	235	208	30
Jul 2020	233	222	28
Aug 2020	264	256	36
Sep 2020	351	329	26
Oct 2020	472	447	33
Nov 2020	610	569	58
Dec 2020	343	311	67
Jan 2021	304	274	38
Feb 2021	356	323	56
Mar 2021	312	284	56
Apr 2021	261	248	17
May 2021	246	233	13
Jun 2021	266	265	26
Jul 2021	162	162	24
Aug 2021	150	149	22
Sep 2021	213	213	22
Oct 2021	255	216	34
Nov 2021	260	219	39
Dec 2021	149	136	16
Jan 2022	149	136	17
Feb 2022	153	137	15
Mar 2022	191	158	28
Apr 2022	251	228	22
May 2022	228	204	29
Jun 2022	168	163	12
Jul 2022	116	109	13
Aug 2022	129	122	6
Sep 2022	189	172	16
Oct 2022	196	161	31
Nov 2022	186	157	22
Dec 2022	156	125	18
Jan 2023	158	129	13
Feb 2023	219	192	9
Total	31514	33214	4617

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