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Eyes on the prize: transnational tobacco companies in China 1976-1997
  1. Belinda O'Sullivan,
  2. Simon Chapman
  1. Department of Public Health and Community Medicine, University of Sydney, New South Wales, Australia
  1. Simon Chapman, Department of Public Health and Community Medicine, University of Sydney, Bldg A27, NSW 2006, Australia;simonc{at}health.usyd.edu.au

Abstract

Internal tobacco industry documents relevant to China as published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A—early identification of market potential and attempts to enter the market, and improve trade and technology; part B—marketing and promotion efforts; part C—efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby.

  • China
  • transnational tobacco companies
  • marketing
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