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Targetting special populations for tobacco intervention in managed care
Computer tailored intervention for older smokers using transdermal nicotine
  1. C Tracy Orleansa,
  2. Neal R Boydb,
  3. Elizabeth Nollb,
  4. Linda Crosetteb,
  5. Bernard Glassmanc
  1. aRobert Wood Johnson Foundation, College Road East, Princeton, NJ 08543, USA; torlean@rwjf.org, bFox Chase Cancer Center, Philadelphia, PA, USA, cNational Cancer Institute, Bethesda, MD, USA

    https://doi.org/10.1136/tc.9.suppl_1.i53

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      This paper presents inital outcomes of a randomised controlled trial evaluating the efficacy of a self help intervention combining a quit smoking guide designed for older adults with a series of personalised computer tailored cessation messages. These messages were delivered through a state prescription plan, similar to the prescription and pharmacy benefit management plans widely used by managed care organisations to control pharmacy costs and improve appropriate drug use. Prescription plans offer a channel which is especially appropriate for older adults since they consume a disproportionate share of medications.1

      A previous study showed that the Clear Horizons guide,2 targeted to the special quitting needs and barriers of older adults, was more …

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