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Research paper
“Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy

Authors

  1. R E Malone, Department of Social and Behavioral Sciences, University of California, San Francisco, 3333 California Street Suite 455, San Francisco, California, USA 94118; ruth.malone{at}ucsf.edu
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Citation

Yang JS, Malone RE
“Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy
Tobacco Control 2008;17:391-398.

Publication history

  • Received June 11, 2008
  • Accepted September 19, 2008
  • First published October 9, 2008.
Online issue publication 
February 25, 2018

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2008 BMJ Publishing Group